Budinsky & Bryant (2013) argue that “growing concern for the environment on the part of citizens has led corporations to advance a new ideology of green capitalism, in which consumers are urged to help the environment through the purchase of ostensibly eco-friendly products” (p. 209). The LG commercial is suggesting to viewers that helping the environment can be achieved through the purchase of new appliances. The end of the commercial says that LG green health products are “the healthy choice that nature loves”. In this commercial there is evidence that the environment is being treated as something that can be bought and sold as well as salvaged through consumerism. The commercial bombards viewers with charismatic megafauna which frames the issue of purchasing eco-friendly products on an emotional level.
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