Environmental Communication in the 21st Century

An example 21^st century environmental communication is an app called Eco Challenge. The purpose of this app is to create challenges for people to help reduce their impact on the environment.  There are different topics that you can choose from that are related to the environment and sustainability.  When you select a topic the app firstly exposes how something is harmful to the environment. The second step allows you to calculate your individual impact on the environment and the third step gives you ecological alternatives to work towards sustainability.  The gamification aspect in the app is that you earn points for participating in the challenges and there is a public score board that your name can appear on for completing the most number of challenges. You can also earn badges for using ecological alternatives. Topics that the app offers challenges in are water conservation, personal care products, plastic reduction, meat consumption, the local food movement, GMOs, and energy reduction.  

I think this app is beneficial because it is easily accessible and free to download.  The app allows people to learn about a topic but most importantly offers people an alternative to their current attitudes and behaviors.  The app outlines many facts that are not always communicated in mainstream media and I think it is important that people are able to see their individual impact on the environment.